Intelligent speed assistance ‘could save countless lives’

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Speedometer on dashboard
Written by
Motia News & Advice author Marion Hanson

Marion Hanson

Marketing Executive

Published on

Intelligent speed assistance system ‘could save countless lives’

According to road safety organisation GEM Motoring Assist, the introduction of new automatic intelligent speed assistance (ISA) technology in vehicles as standard in the coming years could help to save countless lives on Europe’s roads.

Speed a factor in one-third of deaths

Following the publication of figures on road safety by the European Transport Safety Council, GEM has highlighted the fact that on urban and rural roads where the majority of fatalities occur, was shown to be a factor in one-third of all road deaths.

As a result, the mandatory introduction of ISA technology for all new vehicles was introduced in July 2024 in the EU.

ISA a potential game-changer in reducing speeding accidents

Ellie Baker, brand manager at Motia, said: “A future where speeding and the devastating consequences of this behaviour is taken out of the hands of the driver and is automatically eliminated by assistive technologies is one we can all hope to see.”

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Intelligent speed assistance ‘could save countless lives’