Simon Pavey
Website Marketing Manager
Volvo has been named the UK’s ‘most dependable premium brand’ in the J.D. Power 2019 UK Vehicle Dependability Study.
It’s quite the accolade for the manufacturer, with the result based on the responses of more than 11,000 UK car owners.
Mark Lendrich, head of research at J.D. Power Europe, commented: “Long-term reliability has a direct impact on today’s sales and tomorrow’s brand loyalty.
“The 2019 UK Vehicle Dependability Study premium brand award underlines that Volvo was able to satisfy the demanding group of premium customers when it comes to vehicle dependability.”
Responding to the award, Volvo Cars UK managing director Jon Wakefield stated the advocacy of those who purchase and drive the brand’s vehicles is a “perfect affirmation” of what the company is aiming to achieve.
It represents a confirmation that the marque’s efforts to provide outstanding service, quality and support for its customers is now paying off, he argued.
Indeed, Mr Wakefield went on to add the company has truly “captured the imagination and enthusiasm of Britain’s motorists”.
Jenny Smith, general manager for Motia Telematics, commented: “This is an impressive victory for Volvo and one that highlights the continued popularity of the brand. It provides impressive recognition for the company’s efforts to maximise build quality and to create cars that UK drivers find truly dependable.”
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