Today, we launched Motia
Introducing Motia - the new name for Fuel Card Services & Cubo
Introducing Motia - the new name for Fuel Card Services & Cubo
Simon Pavey
Website Marketing Manager
For years, Fuel Card Services has helped businesses keep moving - whether that meant simplifying fuel payments, reducing costs, or making fleet management easier. Now, we’re taking things further.
We look different. We sound different. Our name is different.
We've joined forces with Cubo under a new name, with a bigger ambition—to move business to its full potential.
Now we can offer more, making it easier for our customers to manage fuel, track vehicles, stay connected, and optimise their fleet performance - all in one place.
From today, we have a new name, a new brand, a bigger vision, and a stronger business. From today, we are proudly Motia.
Motia stands for movement, momentum, and motivation—giving businesses a better way to move people and products. From today, you’ll start to see our new brand in everything we do—from our new name, to what we look like, to how we keep supporting you.
For our customers, this means more solutions, better service, and a partner that’s with you every mile ahead. For our suppliers, it means stronger partnerships and new opportunities to grow together. And for our team, it’s a chance to build something great together.
Change always brings questions, and we’ll share more in the coming weeks about what this means for you. But for now, I just want to say thank you—to our team for your dedication, to our customers for your trust, and to our suppliers for your continued support.
As we have decided to operate under one brand, and to reflect the fact we are group of companies, we have prepared a new Motia privacy policy. This policy will apply whether Fuel Card Services or one of the Cubo companies has collected and processes your personal data. It will also apply whether you are based in the UK or the Republic of Ireland.
Because we’ve outgrown the old names and to reflect the fact that Fuel Card Services and Cubo are now together in a group. We needed a name that reflects everything we can now do - fuel management, smart telematics solutions and connectivity - all working together to help your business reach its full potential. Same team, same service - just a name that makes more sense.
No, your account details, billing processes, and existing service agreements will remain unchanged – you will still receive the same products and services from the companies you have up to now.
However, we will be able to offer you a wider range of products and services going forward. The rebrand to Motia is purely a change in our trading name and visual identity. You'll simply see the Motia branding on invoices, communications, and our digital platforms, but each document will make clear which legal entity your relevant contracts are with and who controls and processes your personal data.
To provide clarity on our legal structure, Motia operates as the trading name for three established legal entities which are part of a group:
• Fuel Card Services Limited (registered in England and Wales)
• Cubo Solutions Ltd (registered in Northern Ireland)
• Cubo Telematics & Telecoms Limited (registered in the Republic of Ireland)
These legal entities, which underpin your contracts and financial transactions, will remain the same. So, when you see 'Motia,' you can be assured it refers to these trusted companies.
We understand that uninterrupted service is crucial. Rest assured, we are carefully planning and executing this rebrand to ensure a completely seamless transition. You will experience no disruptions to your services. Our dedicated team is committed to making this process as smooth as possible for you.
No, your existing login details will remain the same. You will not need to change your username or password. However, please note that the website URL and mobile app branding will be updated to reflect the new Motia identity.
Yes, our email domains will transition to @motia.com. However, to ensure a smooth transition, any emails sent to our old addresses will be automatically forwarded to the new Motia addresses. You will not miss any communications. Importantly, our phone numbers and customer support contact details will remain exactly the same.
Providing Fleet Solutions to optimise operations, cut costs, and keep your business moving.
